WeKnowIt participated in the 2010 NEM Summit Exhibition, which was held on 14-15 October 2010 in Barcelona . The consortium organized and setup a booth for the presentation of the project’s latest results and achievements. Demonstrations were orchestrated for the different WeKnowIt applications, including live demos of the two WeKnowIt prototypes, i.e. the Emergency Response application and the Consumer Social Group application along with their mobile versions. Presentations of ongoing research were running on a large screen, while seven more independent live demos that employ different WeKnowIt technologies were exhibited at the booth, namely the tools ClustTour, ViRaL, STEVIE, WKI Image Recognizer, WERL, and Semaplorer.
In the context of the WeKnowIt exhibition, an initial evaluation of the Consumer Social Group use case took place. Visitors who participated in the live demonstrations of the pre-travel and post-travel WKI prototypes were subsequently asked to mark their experience in a questionnaire properly prepared by the consortium. Their answers will be exploited in the final evaluation round of the project.

Representatives from five project partners were present at the booth, guiding the visitors through the different project demos and applications. The booth received tens of guided visits in an exhibition that comprised around 300 visitors. The project outcomes in both travel and emergency response domain impressed the visitors with their innovation and usefulness.

The consortium members met with representatives from EU Commission, academic institutions, and SMEs. In a meeting with the W3C delegates of the POI workgroup, the two sides discussed the potential for WeKnowIt joining the initiative as project, in order for WeKnowIt to be able to contribute to POI standardization activities. The project was also invited by the Commission to participate in the Media Search Cluster’s first concertation meeting, to be held in Brussels next month.
Moreover, several new contacts were established during the exhibition, with IT companies, managers and CEOs in different fields:

• Multimedia Content Management: Meetings with representatives from these fields (e.g. IN2 Company) involved discussions on combining the WeKnowIt Collective Intelligence techniques with different multimedia search modalities.
• Mobile Marketing and Advertising: In this context, WeKnowIt discussed the potential of cooperation with such companies (e.g. VELTI, Futurlink) for the broad dissemination and marketing of the developed services and applications.
• Multimedia and Networking Software Systems: Companies from this field (21media, Lavinia Interactiva) were mainly interested in discussing the travel related WeKnowIt technologies and enhance them with technologies that simplify media experience for the end-user.
• Technology Transfer and Valorization: Discussions with these companies (INNOVA, BDigital) were rotated around ways to identify SMEs that would be interested to exploit part of the WeKnowIt technologies and services.

Possibilities for future synergies were strongly discussed, generally aiming at enriching the companies’ products with some of the WeKnowIt technologies, and also testing and evaluating the two WeKnowIt use cases prototypes. As a result, many of the above companies have shown interest to keep contact with the project through its User Group.
In overall, the WeKnowIt participation in the NEM summit 2010 exhibition can be deemed completely successful. The meetings, presentations and demonstrations of the project results left to the visitors the best impressions, while new contacts were established and brand new efforts were initiated towards exploitation, clustering and standardization for WeKnowIt.