Unlocking the Subconscious Consumer Bias: A Survey on the Past, Present, and Future of Hybrid EEG Schemes in Neuromarketing

F. P. Kalaganis, K. Georgiadis, V. P. Oikonomou, N. A. Laskaris, S. Nikolopoulos, I. Kompatsiaris, “Unlocking the Subconscious Consumer Bias: A Survey on the Past, Present, and Future of Hybrid EEG Schemes in Neuromarketing,” Frontiers in Neuroergonomics, vol 2, May 2021.